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Archives for July 2016

A Winning Go-to-Market Strategy: How to Launch Strong in Today’s Dynamic Marketplace

July 26, 2016 By Richard Creager

Executing a strong go-to-market strategy that reduces cost and risk is essential for a company that wants to achieve a successful product launch. Key elements include aligning with customer needs, defining the right market segments and refining value propositions. Consider the president of Company A, a start-up medical device company that is ready to launch […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Innovation, Portfolio Management, Success

Unveiling Real User Needs Through Conjoint Analysis

July 19, 2016 By Kimberly Klein Arvanites

Conjoint analysis is a powerful, multivariate, statistical market research strategy designed to gain a deeper understanding and prioritization of customer trade-offs. There are multiple ways a conjoint analysis can be administered, but the most traditional way is to use a customer survey in the form of a focus group or a live, web or phone […]

Filed Under: Innovation, Market Development, Product Design & Development Tagged With: Portfolio Management, Strategy, Success, Value Creation

How Market Segmentation and Analysis Can Make or Break Your Launch

July 12, 2016 By Kimberly Klein Arvanites

Market segmentation is a two-step marketing strategy that divides a broad target market into subsets of customers that have common needs, interests and priorities, and then designs and implements strategies and launch plans to target the customer segments that have been identified as desirable. Most companies recognize the value of market segmentation and analysis and […]

Filed Under: Innovation, Market Development, Product Design & Development Tagged With: Leadership, Portfolio Management, Strategy, Success

The Market Driven Organization: What Does It Mean and Why Does It Matter?

July 5, 2016 By Kimberly Klein Arvanites

More often than not, organizations start out with high expectations for a successful market launch, only to find that the results fall short of goals. A seemingly innovative idea fails to attract customers and never reaches its projected sales. A product worked brilliantly in a research laboratory, but fails to reach the target market. A […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Delivering Innovation, Organizational Competency, Strategy, Success

Recent Articles

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  • Developing More Meaningful Value Propositions
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  • Healthcare Startups: How to Ensure a Successful Product Launch
  • Delivering Innovation: Assessing Your Organization’s Capability

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