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Archives for January 2018

Market Analysis & Value Proposition: Is Your Hockey Stick Real?

January 15, 2018 By Scott Atkin

Nearly all early stage business plans have some form of exponential or hockey stick shaped growth plan. Whether an early stage company or an established enterprise, how does an investor or company executive know whether that growth plan is outrageous hyperbole or representative of the opportunity and worthy of increased investment? There are two important […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Measuring Performance, Success, Value Creation

Improving Quality or Reducing Cost for On-Market Products

January 11, 2018 By John Hicks

Reducing raw material costs, or investigating ways to scale up component manufacturing processes, are two classic approaches manufacturers focus on to drive down the cost of goods. In addition, there are other areas to consider for improving quality or reducing cost for established products through examination of their standard operating procedures. This is where we […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Employee Engagement, Portfolio Management, Strategy, Success

Recent Articles

  • Why Understanding Value Is Critical to Decision-Making
  • Developing More Meaningful Value Propositions
  • Delivering Innovation: Critical-to-Value™ Matters to Succeed or Fail Fast
  • Healthcare Startups: How to Ensure a Successful Product Launch
  • Delivering Innovation: Assessing Your Organization’s Capability

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