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Archives for June 2018

Delivering Innovation: Assessing Your Organization’s Capability

June 26, 2018 By Scott Atkin

The ability for a business to sustain itself depends on the organization’s capability to continually deliver value to existing and new customers. The value proposition for a business depends on the type of business and how it serves its customers. A distribution business differentiates itself in ways other than a product-based business would. Regardless, an […]

Filed Under: Innovation, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Delivering Innovation, Discover Value, Success

Why Your Voice of the Customer Project Hasn’t Yielded Accurate Results

June 5, 2018 By Jai Murthy

Most technology entrepreneurs believe that their innovation has utility, is superior to competition and creates great value for potential customers. After all, they came up with the idea, likely toiled for years developing the concept and possibly even left lucrative corporate careers behind in order to productize (and hopefully monetize) their grand innovation. “Discovery is […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Discover Value, Measuring Performance, Success

Recent Articles

  • Why Understanding Value Is Critical to Decision-Making
  • Developing More Meaningful Value Propositions
  • Delivering Innovation: Critical-to-Value™ Matters to Succeed or Fail Fast
  • Healthcare Startups: How to Ensure a Successful Product Launch
  • Delivering Innovation: Assessing Your Organization’s Capability

Article Categories

  • Case Studies
  • Good Reads
  • Innovation
  • Large Organization Innovation
  • Leadership
  • Market Development
  • Mindset
  • Product Design & Development
  • Strategy & Business Development

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