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Articles by Cory Hixson

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Taking Innovation Initiatives a Step Further

May 25, 2016 By Cory Hixson

Today’s post touches on one of the more popular startup education approaches, Lean LaunchPad, which has proven effective in a wide range of contexts across the country (i.e., universities, large and small business development settings, the NSF I-Corps program), and for good reason. Lean LaunchPad presents a systematic process for customer discovery and product-market fit. […]

Filed Under: Innovation, Product Design & Development Tagged With: Delivering Innovation, Discover Value, Strategy, Value Creation

Models of Executing Innovation via Govindarajan and Trimble

April 27, 2016 By Cory Hixson

If you’re like me (or any of the IOI Partners members), you read a lot. You expose yourself to a wide range of thinking and attempt to synthesize that vast amount of information into a refined sense of meaning. However, every once in a while, an idea is presented that stands well on its own. […]

Filed Under: Good Reads, Innovation Tagged With: Delivering Innovation, Strategy, Success

Originality and Value

April 6, 2016 By Cory Hixson

Is anything ever completely new or original? I recently listened to a podcast from the TED Radio Hour on this topic and it encouraged me to think deeply about this idea of originality, newness and innovation. Let’s look at two popular examples: the iPhone and lean manufacturing. Was the iPhone new or original? Strong arguments […]

Filed Under: Innovation, Product Design & Development Tagged With: Delivering Innovation, Discover Value, Value Creation

Fixed and Growth Mindsets

March 16, 2016 By Cory Hixson

A few years ago I was introduced to and read thoroughly about a concept called mindset. Before my foray into the literature pertaining to mindset, I had heard many people use the term. Reflecting on its use in my past, mindset takes me back to my days of playing sports; figuring out ways to enter the […]

Filed Under: Good Reads, Mindset Tagged With: Corporate Culture, Employee Engagement, Strategy, Success

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