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Why Your Voice of the Customer Project Hasn’t Yielded Accurate Results

June 5, 2018 By Jai Murthy

Most technology entrepreneurs believe that their innovation has utility, is superior to competition and creates great value for potential customers. After all, they came up with the idea, likely toiled for years developing the concept and possibly even left lucrative corporate careers behind in order to productize (and hopefully monetize) their grand innovation. “Discovery is […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Discover Value, Measuring Performance, Success

Executing a Three-Year Strategy with Twelve Months of Cash

November 1, 2016 By Jai Murthy

When I was a graduate student in the 1990s at Harvard, a disproportionate number of students in the sciences were actively preparing themselves for jobs in the management consulting industry. They were being hired en masse by the most prestigious consulting firms in the world, not for their technical acumen (although many of them held […]

Filed Under: Leadership, Strategy & Business Development Tagged With: Corporate Strategy, Interim Leadership, Organizational Competency, Success

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