Time is money. Wasted time is wasted money. It is critical for today’s Life Science and In-Vitro Diagnostics (IVD) companies to get to market fast and to differentiate themselves from the competition. The pace of innovation in these markets has accelerated and companies now more than ever have difficulty meeting market demands in a timely […]
Interim Leadership: Why Every Company Needs an Interim Executive Leadership Plan
Think it’s easy finding an executive to plug a hole in your organization? Think again. A 2014 ExecuNet survey stated it takes 6.4 months for an executive to find a permanent position and that only 4 out of 10 companies have an immediate successor to a CEO. The concept of executive interim leadership has emerged and […]
Unveiling Real User Needs Through Conjoint Analysis
Conjoint analysis is a powerful, multivariate, statistical market research strategy designed to gain a deeper understanding and prioritization of customer trade-offs. There are multiple ways a conjoint analysis can be administered, but the most traditional way is to use a customer survey in the form of a focus group or a live, web or phone […]
How Market Segmentation and Analysis Can Make or Break Your Launch
Market segmentation is a two-step marketing strategy that divides a broad target market into subsets of customers that have common needs, interests and priorities, and then designs and implements strategies and launch plans to target the customer segments that have been identified as desirable. Most companies recognize the value of market segmentation and analysis and […]
The Market Driven Organization: What Does It Mean and Why Does It Matter?
More often than not, organizations start out with high expectations for a successful market launch, only to find that the results fall short of goals. A seemingly innovative idea fails to attract customers and never reaches its projected sales. A product worked brilliantly in a research laboratory, but fails to reach the target market. A […]