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Healthcare Startups: How to Ensure a Successful Product Launch

July 17, 2018 By Richard Creager

Startup companies in particular have the critical task of ensuring their product launches are successful, because the alternative can mean that the company itself ultimately fails. The problem is that while many startups believe their new products will change the world, they fail to deliver. A successful launch hinges on creating a foundation for success […]

Filed Under: Innovation, Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Leadership, Portfolio Management, Success

Managing Risk to Maximize Innovation Success

January 17, 2017 By Richard Creager

Everyone would agree that innovation involves risk. Yet how often have you observed an entrepreneur who underestimates or fails to properly identify and communicate the risks for successfully developing and commercializing their innovations? It’s therefore not surprising that many startups fail.  According to a Bureau of Labor Statistics report, more than 50 percent of small business startups […]

Filed Under: Innovation, Strategy & Business Development Tagged With: Corporate Strategy, Delivering Innovation, Portfolio Management, Success

Delivering Success in Strategic Planning: Talent Management

December 6, 2016 By Richard Creager

Over the past few weeks we’ve discussed various aspects of strategic planning, including clearly identifying the target market segment, focusing on what your company needs to do to win, establishing measures of success, and implementing management processes to develop, drive, and monitor action plans. Now, let’s turn our attention to the most important part of […]

Filed Under: Leadership, Strategy & Business Development Tagged With: Corporate Strategy, Employee Engagement, Leadership, Success

Turning a Strategic Plan Into Results

November 15, 2016 By Richard Creager

You’ve worked for months.  Spent endless hours in airports and bland hotel rooms around the world to meet with customers to understand their issues and needs. Poured over market data and read countless 10-Ks and analyst reports in order to calculate market sizes and market growth rates.  Business development, finance and regulatory affairs staff provided […]

Filed Under: Innovation, Leadership, Strategy & Business Development Tagged With: Corporate Strategy, Delivering Innovation, Portfolio Management, Success

No-Nonsense Strategic Planning: Make It Meaningful and Actionable

November 8, 2016 By Richard Creager

It’s that time of the year again. Time to dust off the desk and put together the business strategy for 2017.  How many of you are working at companies that develop a 100-page 3 or 5-year strategic plan that represents a future nirvana vision for your business?  The end product is a glorious dream of […]

Filed Under: Innovation, Market Development, Strategy & Business Development Tagged With: Leadership, Portfolio Management, Strategy, Success

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Recent Articles

  • Why Understanding Value Is Critical to Decision-Making
  • Developing More Meaningful Value Propositions
  • Delivering Innovation: Critical-to-Value™ Matters to Succeed or Fail Fast
  • Healthcare Startups: How to Ensure a Successful Product Launch
  • Delivering Innovation: Assessing Your Organization’s Capability

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