Why do you or those around you say your organization is not very innovative? Perhaps you can’t seem to produce “new” products that dazzle or your customers don’t celebrate their relationship with you. Perhaps you are frustrated that the simplest things seem to take forever and once complete you never seem to have created what you […]
Practical Uses for the Negotiating Matrix: Valuation
When navigating negotiations related to acquisitions, it is important to work toward a solution that is amenable to all parties. However, companies often find themselves “stuck” on certain factors such as valuation. The Negotiating Matrix offers a systematic approach that can help ensure your achievement of the best outcome without losing sight of your primary […]
Practical Uses for the Negotiating Matrix: Strategic Alliances
When engaging in business negotiations, the Negotiating Matrix offers a systematic approach that can ensure your achievement of the best outcome and will help keep you focused on your primary goals. Not only does this matrix address what is most important to you and what the other party is after, but also what you can […]
Unveiling Real User Needs Through Conjoint Analysis
Conjoint analysis is a powerful, multivariate, statistical market research strategy designed to gain a deeper understanding and prioritization of customer trade-offs. There are multiple ways a conjoint analysis can be administered, but the most traditional way is to use a customer survey in the form of a focus group or a live, web or phone […]
How Market Segmentation and Analysis Can Make or Break Your Launch
Market segmentation is a two-step marketing strategy that divides a broad target market into subsets of customers that have common needs, interests and priorities, and then designs and implements strategies and launch plans to target the customer segments that have been identified as desirable. Most companies recognize the value of market segmentation and analysis and […]
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