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Category: Product Design & Development

Build Three Models for Innovation Success: Product, Business and Execution

January 10, 2017 By Bill Kline

Every entrepreneur and technical leader wants to build the next blockbuster product and wildly successful company. Despite the desire and vision, success is not easy to find. Studies have shown that only 60 percent of new products introduced[1] and 25 percent of capital-backed ventures[2] achieve success. How do we improve our odds of success? The […]

Filed Under: Innovation, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Delivering Innovation, Portfolio Management, Success

Delivering Value & New Products: Where to Start?

October 25, 2016 By Bill Kline

Developing and delivering new products should be an easy task. Design and rapid prototyping tools allow us to quickly model and test new designs, and more information than ever is available on consumer trends and buying habits. Despite having all of this technology and information available to us, the literature shows that some 40 percent of new […]

Filed Under: Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Discover Value, Portfolio Management, Success

Find Value in the Forest, Not the Trees

October 12, 2016 By Bill Kline

Developing and delivering successful products and services is a monumental task requiring precise planning and execution plus an element of good fortune.  Product managers and designers often focus on packing the new product full of the latest, best, and most desirable features only to have the product fall short of expectations in the marketplace.  Market […]

Filed Under: Innovation, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Delivering Innovation, Portfolio Management, Value Creation

A Winning Go-to-Market Strategy: How to Launch Strong in Today’s Dynamic Marketplace

July 26, 2016 By Richard Creager

Executing a strong go-to-market strategy that reduces cost and risk is essential for a company that wants to achieve a successful product launch. Key elements include aligning with customer needs, defining the right market segments and refining value propositions. Consider the president of Company A, a start-up medical device company that is ready to launch […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Innovation, Portfolio Management, Success

Unveiling Real User Needs Through Conjoint Analysis

July 19, 2016 By Kimberly Klein Arvanites

Conjoint analysis is a powerful, multivariate, statistical market research strategy designed to gain a deeper understanding and prioritization of customer trade-offs. There are multiple ways a conjoint analysis can be administered, but the most traditional way is to use a customer survey in the form of a focus group or a live, web or phone […]

Filed Under: Innovation, Market Development, Product Design & Development Tagged With: Portfolio Management, Strategy, Success, Value Creation

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