Most technology entrepreneurs believe that their innovation has utility, is superior to competition and creates great value for potential customers. After all, they came up with the idea, likely toiled for years developing the concept and possibly even left lucrative corporate careers behind in order to productize (and hopefully monetize) their grand innovation. “Discovery is […]
Finding Fundable Opportunities Inside Customer Problems: How to De-Risk Investor Pitches
If you’re an early stage company – or introducing a new product from an established enterprise – you will invariably require a series of funding (through external or internal investment). And first and foremost, you’ll have to convince investors that you have a validated opportunity – which a recent IOI Partners article characterized as an […]
Market Analysis & Value Proposition: Is Your Hockey Stick Real?
Nearly all early stage business plans have some form of exponential or hockey stick shaped growth plan. Whether an early stage company or an established enterprise, how does an investor or company executive know whether that growth plan is outrageous hyperbole or representative of the opportunity and worthy of increased investment? There are two important […]
Improving Quality or Reducing Cost for On-Market Products
Reducing raw material costs, or investigating ways to scale up component manufacturing processes, are two classic approaches manufacturers focus on to drive down the cost of goods. In addition, there are other areas to consider for improving quality or reducing cost for established products through examination of their standard operating procedures. This is where we […]
Managing Market Development: Identifying Critical To Value for a New Product Introduction
Time is money. Wasted time is wasted money. It is critical for today’s Life Science and In-Vitro Diagnostics (IVD) companies to get to market fast and to differentiate themselves from the competition. The pace of innovation in these markets has accelerated and companies now more than ever have difficulty meeting market demands in a timely […]
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