Executing a strong go-to-market strategy that reduces cost and risk is essential for a company that wants to achieve a successful product launch. Key elements include aligning with customer needs, defining the right market segments and refining value propositions. Consider the president of Company A, a start-up medical device company that is ready to launch […]
The Market Driven Organization: What Does It Mean and Why Does It Matter?
More often than not, organizations start out with high expectations for a successful market launch, only to find that the results fall short of goals. A seemingly innovative idea fails to attract customers and never reaches its projected sales. A product worked brilliantly in a research laboratory, but fails to reach the target market. A […]
Agile Systems Engineering as a Model of Innovation and Adaptation
“Innovation” is not limited to the context of introducing new commercial products, services, and technologies. We can learn from the study of innovation in more general settings. Human-engineered, human-kludged, and living biological or other natural systems not originated by humans are frequently under pressure to adapt. Those pressures originate in opportunities or competition, predators or […]
Business Process Improvements Are Valuable Innovations
Over the course of my professional life I have had the opportunity to serve on a number of advisory boards for both non-profit and for-profit organizations. I value my time and only agree to serve on advisory boards where the leaders are individuals that I genuinely respect and who I believe are more than capable […]
Don’t Just Fail Fast — Learn Fast! Fail with a Purpose!
Your projects are running into problems late in the development process. They are fully staffed and some of them even look to be moving on pace through the use of daily stand-up meetings, visual management and obeya rooms and then – BAM! – a problem arises which requires significant back-tracking in the design, a resetting […]
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