Most technology entrepreneurs believe that their innovation has utility, is superior to competition and creates great value for potential customers. After all, they came up with the idea, likely toiled for years developing the concept and possibly even left lucrative corporate careers behind in order to productize (and hopefully monetize) their grand innovation. “Discovery is […]
The Learning, Knowledge-Creating Organization
“In the knowledge-creating company, inventing new knowledge is not a specialized activity—the province of the R&D department or marketing or strategic planning. It is a way of behaving, indeed a way of being, in which everyone is a knowledge worker—that is to say, an entrepreneur.”[1] Personally, the most capable organizations I have been a part […]
Understanding the Pharmaceutical Industry Through the Lens of Jobs-to-be-Done
When we buy a product or use a service, we essentially “hire” it to help us do a job. This is illustrated in the everyday consumer world by businesspeople hiring a milkshake in the morning to do the job of “providing a tidy way to satiate their hunger during long commutes” [1] or by people […]
Finding Fundable Opportunities Inside Customer Problems: How to De-Risk Investor Pitches
If you’re an early stage company – or introducing a new product from an established enterprise – you will invariably require a series of funding (through external or internal investment). And first and foremost, you’ll have to convince investors that you have a validated opportunity – which a recent IOI Partners article characterized as an […]
Market Analysis & Value Proposition: Is Your Hockey Stick Real?
Nearly all early stage business plans have some form of exponential or hockey stick shaped growth plan. Whether an early stage company or an established enterprise, how does an investor or company executive know whether that growth plan is outrageous hyperbole or representative of the opportunity and worthy of increased investment? There are two important […]
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