Executing a strong go-to-market strategy that reduces cost and risk is essential for a company that wants to achieve a successful product launch. Key elements include aligning with customer needs, defining the right market segments and refining value propositions. Consider the president of Company A, a start-up medical device company that is ready to launch […]
Agile Systems Engineering as a Model of Innovation and Adaptation
“Innovation” is not limited to the context of introducing new commercial products, services, and technologies. We can learn from the study of innovation in more general settings. Human-engineered, human-kludged, and living biological or other natural systems not originated by humans are frequently under pressure to adapt. Those pressures originate in opportunities or competition, predators or […]
The Magic of the Canvas
Both business and academic communities have embraced the concept of a one-page canvas as a way to conceptualize new ventures, create innovative designs, and teach entrepreneurial thinking. The popularity of the canvas approach has been sparked by Osterwalder’s Business Model Canvas (BMC) [1]. Introduced in 2010, the BMC has been widely adopted in entrepreneurship classrooms, […]
The Genesis of an Orphan
Orphan product lines can occur for a variety of reasons usually associated with innovation or simply change within your organization. As orphans are an inevitable result of ongoing innovation, it is essential that an innovative organization is able to recognize and handle them efficiently. If you are an organization with an orphan, you likely are struggling […]
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