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Tag: Measuring Performance

Why Your Voice of the Customer Project Hasn’t Yielded Accurate Results

June 5, 2018 By Jai Murthy

Most technology entrepreneurs believe that their innovation has utility, is superior to competition and creates great value for potential customers. After all, they came up with the idea, likely toiled for years developing the concept and possibly even left lucrative corporate careers behind in order to productize (and hopefully monetize) their grand innovation. “Discovery is […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Discover Value, Measuring Performance, Success

Market Analysis & Value Proposition: Is Your Hockey Stick Real?

January 15, 2018 By Scott Atkin

Nearly all early stage business plans have some form of exponential or hockey stick shaped growth plan. Whether an early stage company or an established enterprise, how does an investor or company executive know whether that growth plan is outrageous hyperbole or representative of the opportunity and worthy of increased investment? There are two important […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Measuring Performance, Success, Value Creation

De-Risking Adoption of Innovations: Market Risk

December 5, 2017 By Bill Glauser

In the life sciences, the value of any asset under development (e.g., novel therapeutic, diagnostic, platform technology, or health analytics software) will be mainly a function of risk – because cash flows from successful products can be fairly well benchmarked for a given category [1]. As an investor, entrepreneur, or manager in a growth-stage venture, […]

Filed Under: Innovation, Market Development, Product Design & Development Tagged With: Corporate Strategy, Delivering Innovation, Measuring Performance, Success

Does It Deserve to Be Called Innovation? Does It Really Matter?

May 2, 2016 By Tim Bruemmer

Innovation means different things to different people.  The definitions range from simply a new idea or invention to bringing that idea to life in a market or even restricting the definition to include only those things that achieve significant change in the world.  We often think of innovations as things we couldn’t have imagined before […]

Filed Under: Innovation, Large Organization Innovation, Product Design & Development Tagged With: Delivering Innovation, Measuring Performance, Organizational Competency

Micromanaging Innovation

January 16, 2016 By Scott Atkin

I recently read a fascinating article on a social media site entitled “Micromanagers: Flushing Companies Down the Toilet, One Detail at a Time”(1). While the article is very thought provoking at a company level, the adverse effects of micromanagement on innovation is even more pronounced. After nearly 30 years in leadership roles in product development […]

Filed Under: Innovation, Leadership Tagged With: Delivering Innovation, Measuring Performance, Value Creation

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Recent Articles

  • Why Understanding Value Is Critical to Decision-Making
  • Developing More Meaningful Value Propositions
  • Delivering Innovation: Critical-to-Value™ Matters to Succeed or Fail Fast
  • Healthcare Startups: How to Ensure a Successful Product Launch
  • Delivering Innovation: Assessing Your Organization’s Capability

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