So you are experiencing the trials of dealing with a non-strategic orphan. You recognize that you need to explore your options to optimize resource utilization and customer satisfaction moving forward. You start down the list of the viable options; divest, discontinue or harvest. Because you recognize that although the product line is non-strategic to you […]
The Genesis of an Orphan
Orphan product lines can occur for a variety of reasons usually associated with innovation or simply change within your organization. As orphans are an inevitable result of ongoing innovation, it is essential that an innovative organization is able to recognize and handle them efficiently. If you are an organization with an orphan, you likely are struggling […]
Recognizing an Orphan or Non-Strategic Product Line
Most medium to large companies have product lines that for one reason or another have become non-strategic. These “orphans” are not always recognized as such and are typically the result of both successful and unsuccessful attempts at innovation. When a company successfully innovates in one area, it is often the case that some of its […]