Developing and delivering successful products and services is a monumental task requiring precise planning and execution plus an element of good fortune. Product managers and designers often focus on packing the new product full of the latest, best, and most desirable features only to have the product fall short of expectations in the marketplace. Market […]
Innovate or Die: Why Beauty Truly Is in the Eye of the Beholder
Over the last few weeks, the articles on IOI Partners have focused on examining the ways and methods that organizations become more innovative. While the IOI Partners team has extensive and impressive backgrounds in the life sciences and diagnostics industries with expertise in chemistry, biology and engineering innovation, they also have an excellent sense of […]
Practical Uses for the Negotiating Matrix: Strategic Alliances
When engaging in business negotiations, the Negotiating Matrix offers a systematic approach that can ensure your achievement of the best outcome and will help keep you focused on your primary goals. Not only does this matrix address what is most important to you and what the other party is after, but also what you can […]
A Winning Go-to-Market Strategy: How to Launch Strong in Today’s Dynamic Marketplace
Executing a strong go-to-market strategy that reduces cost and risk is essential for a company that wants to achieve a successful product launch. Key elements include aligning with customer needs, defining the right market segments and refining value propositions. Consider the president of Company A, a start-up medical device company that is ready to launch […]
Unveiling Real User Needs Through Conjoint Analysis
Conjoint analysis is a powerful, multivariate, statistical market research strategy designed to gain a deeper understanding and prioritization of customer trade-offs. There are multiple ways a conjoint analysis can be administered, but the most traditional way is to use a customer survey in the form of a focus group or a live, web or phone […]