As innovation emerges as a new organizational priority and the field is being developed, what guidepost messages should we leave today to inspire those working in the future to develop better tools, methods and programs? Some 30 years ago, W. Edwards Deming wrote “Out of the Crisis” which established many of the basic principles for […]
Using the Negotiating Matrix as a Tool in Working with Distributors
A tool such as the Negotiating Matrix is useful for any type of negotiation that involves compromise on the part of the negotiating parties to realize a desired outcome. An example of an application outside of M&A negotiations would be working with a distributor. These negotiations often are approached from a perspective of distrust of […]
Unveiling Real User Needs Through Conjoint Analysis
Conjoint analysis is a powerful, multivariate, statistical market research strategy designed to gain a deeper understanding and prioritization of customer trade-offs. There are multiple ways a conjoint analysis can be administered, but the most traditional way is to use a customer survey in the form of a focus group or a live, web or phone […]
Are There Really Just Ten Types of Innovation?
As companies are challenged to deliver growth and profitability, they are looking to the emerging field of innovation for insights to achieve these higher levels of performance. The book Ten Types of Innovation by Larry Keeley reports on years of research and identifies ten main patterns or drivers of innovation. These drivers span all aspects […]
Innovation Made Simple
The word “innovation” appears everywhere in mission statements, strategy documents, and CEO speeches. As recognized by Wired, innovation is “the buzzword of the decade in the worlds of business and education.” Innovation may seem simple in concept, but creating a more innovative organization is far from simple in practice. Let’s cut through the blizzard of blog posts […]