Identify a Repeatable Sales Model

Sales and business development efforts are hard-wired to fail for one underlying reason:

No one validated a market segment whose pain is sufficiently broad (volume) and deep (price)

Most companies go to market without a validated target market segment – resulting in random “hits” and opportunism versus strategic fit, so …

Before prematurely scaling up an expensive professional sales force or signing distribution partners, we first identify with whom they should speak (target segment with real demand) and what they should say (messaging around an immediately relevant value proposition).

Get Investors’ Attention

We help you “connect” with investors by sharpening your pitch deck around where real market demand exists, and …

Avoid the most common fatal flaw: overestimating or underestimating actual addressable market size, because …

Investors are looking for companies that have identified the necessary ingredients for a repeatable sales model: a large, addressable market with real demand.

We define, segment, size, and target markets around a customer’s struggles to achieve a core Job-to-be-Done. To see how we also find segments of real market demand that lead to a repeatable sales process, see this article.

We are contractors that deliver results – not just provide advice.

And you are in complete control over the amount of services that you consume.

If you’re intrigued by the prospect of building a repeatable sales model and “connecting” with investors, please complete the form below or call (317) 973-4294 (extension 5000) for case studies that demonstrate our ability to deliver results.

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