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Tag: Innovation

A Winning Go-to-Market Strategy: How to Launch Strong in Today’s Dynamic Marketplace

July 26, 2016 By Richard Creager

Executing a strong go-to-market strategy that reduces cost and risk is essential for a company that wants to achieve a successful product launch. Key elements include aligning with customer needs, defining the right market segments and refining value propositions. Consider the president of Company A, a start-up medical device company that is ready to launch […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Innovation, Portfolio Management, Success

Achieving Innovation Success in Phases and Frameworks

June 15, 2016 By Bill Kline

A Boston Consulting Group survey reported that 75 percent of executives surveyed ranked innovation as a top three priority with 22 percent selecting it as their top corporate priority. Despite the importance and priority, many organizations are still early in their work of establishing innovation as a competency as the same executives express a need […]

Filed Under: Innovation, Mindset Tagged With: Corporate Culture, Innovation, Leadership, Organizational Competency

No “Blockbuster” without Clarity

March 30, 2016 By Tim Bruemmer

Why is it that the book is almost always better than the movie? Is it because the ambiguity of the text in a book versus the concrete images of a movie allows us to bring more of our imagination into shaping the message of the book? With different contexts influencing us, despite picking up the […]

Filed Under: Innovation, Leadership Tagged With: Clarity, Innovation, Leadership

Recent Articles

  • Why Understanding Value Is Critical to Decision-Making
  • Developing More Meaningful Value Propositions
  • Delivering Innovation: Critical-to-Value™ Matters to Succeed or Fail Fast
  • Healthcare Startups: How to Ensure a Successful Product Launch
  • Delivering Innovation: Assessing Your Organization’s Capability

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  • Innovation
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