Executing a strong go-to-market strategy that reduces cost and risk is essential for a company that wants to achieve a successful product launch. Key elements include aligning with customer needs, defining the right market segments and refining value propositions. Consider the president of Company A, a start-up medical device company that is ready to launch […]
Achieving Innovation Success in Phases and Frameworks
A Boston Consulting Group survey reported that 75 percent of executives surveyed ranked innovation as a top three priority with 22 percent selecting it as their top corporate priority. Despite the importance and priority, many organizations are still early in their work of establishing innovation as a competency as the same executives express a need […]
No “Blockbuster” without Clarity
Why is it that the book is almost always better than the movie? Is it because the ambiguity of the text in a book versus the concrete images of a movie allows us to bring more of our imagination into shaping the message of the book? With different contexts influencing us, despite picking up the […]