Startup companies in particular have the critical task of ensuring their product launches are successful, because the alternative can mean that the company itself ultimately fails. The problem is that while many startups believe their new products will change the world, they fail to deliver. A successful launch hinges on creating a foundation for success […]
Finding Fundable Opportunities Inside Customer Problems: How to De-Risk Investor Pitches
If you’re an early stage company – or introducing a new product from an established enterprise – you will invariably require a series of funding (through external or internal investment). And first and foremost, you’ll have to convince investors that you have a validated opportunity – which a recent IOI Partners article characterized as an […]
Improving Quality or Reducing Cost for On-Market Products
Reducing raw material costs, or investigating ways to scale up component manufacturing processes, are two classic approaches manufacturers focus on to drive down the cost of goods. In addition, there are other areas to consider for improving quality or reducing cost for established products through examination of their standard operating procedures. This is where we […]
Managing Market Development: Identifying Critical To Value for a New Product Introduction
Time is money. Wasted time is wasted money. It is critical for today’s Life Science and In-Vitro Diagnostics (IVD) companies to get to market fast and to differentiate themselves from the competition. The pace of innovation in these markets has accelerated and companies now more than ever have difficulty meeting market demands in a timely […]
Managing Risk to Maximize Innovation Success
Everyone would agree that innovation involves risk. Yet how often have you observed an entrepreneur who underestimates or fails to properly identify and communicate the risks for successfully developing and commercializing their innovations? It’s therefore not surprising that many startups fail. According to a Bureau of Labor Statistics report, more than 50 percent of small business startups […]
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