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Category: Market Development

Why Understanding Value Is Critical to Decision-Making

February 11, 2019 By Scott Atkin

The ability to successfully lead a team or an organization is heavily dependent on efficient and effective decision-making. In start-ups and smaller teams this success is often vested in a single individual. In larger and more complex organizations decision-making is often cascaded across multiple teams and individuals. When there is a single decision-maker, success is […]

Filed Under: Market Development, Mindset, Strategy & Business Development Tagged With: Clarity, Delivering Innovation, Discover Value, Success

Healthcare Startups: How to Ensure a Successful Product Launch

July 17, 2018 By Richard Creager

Startup companies in particular have the critical task of ensuring their product launches are successful, because the alternative can mean that the company itself ultimately fails. The problem is that while many startups believe their new products will change the world, they fail to deliver. A successful launch hinges on creating a foundation for success […]

Filed Under: Innovation, Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Leadership, Portfolio Management, Success

Why Your Voice of the Customer Project Hasn’t Yielded Accurate Results

June 5, 2018 By Jai Murthy

Most technology entrepreneurs believe that their innovation has utility, is superior to competition and creates great value for potential customers. After all, they came up with the idea, likely toiled for years developing the concept and possibly even left lucrative corporate careers behind in order to productize (and hopefully monetize) their grand innovation. “Discovery is […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Discover Value, Measuring Performance, Success

Understanding the Pharmaceutical Industry Through the Lens of Jobs-to-be-Done

March 8, 2018 By Bill Glauser

When we buy a product or use a service, we essentially “hire” it to help us do a job. This is illustrated in the everyday consumer world by businesspeople hiring a milkshake in the morning to do the job of “providing a tidy way to satiate their hunger during long commutes” [1] or by people […]

Filed Under: Innovation, Market Development, Product Design & Development Tagged With: Corporate Strategy, Delivering Innovation, Success, Value Creation

Finding Fundable Opportunities Inside Customer Problems: How to De-Risk Investor Pitches

February 7, 2018 By Bill Glauser

If you’re an early stage company – or introducing a new product from an established enterprise – you will invariably require a series of funding (through external or internal investment). And first and foremost, you’ll have to convince investors that you have a validated opportunity – which a recent IOI Partners article characterized as an […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Portfolio Management, Success, Value Creation

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