The ability to successfully lead a team or an organization is heavily dependent on efficient and effective decision-making. In start-ups and smaller teams this success is often vested in a single individual. In larger and more complex organizations decision-making is often cascaded across multiple teams and individuals. When there is a single decision-maker, success is […]
Healthcare Startups: How to Ensure a Successful Product Launch
Startup companies in particular have the critical task of ensuring their product launches are successful, because the alternative can mean that the company itself ultimately fails. The problem is that while many startups believe their new products will change the world, they fail to deliver. A successful launch hinges on creating a foundation for success […]
Why Your Voice of the Customer Project Hasn’t Yielded Accurate Results
Most technology entrepreneurs believe that their innovation has utility, is superior to competition and creates great value for potential customers. After all, they came up with the idea, likely toiled for years developing the concept and possibly even left lucrative corporate careers behind in order to productize (and hopefully monetize) their grand innovation. “Discovery is […]
Understanding the Pharmaceutical Industry Through the Lens of Jobs-to-be-Done
When we buy a product or use a service, we essentially “hire” it to help us do a job. This is illustrated in the everyday consumer world by businesspeople hiring a milkshake in the morning to do the job of “providing a tidy way to satiate their hunger during long commutes” [1] or by people […]
Finding Fundable Opportunities Inside Customer Problems: How to De-Risk Investor Pitches
If you’re an early stage company – or introducing a new product from an established enterprise – you will invariably require a series of funding (through external or internal investment). And first and foremost, you’ll have to convince investors that you have a validated opportunity – which a recent IOI Partners article characterized as an […]