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Tag: Corporate Strategy

Delivering Innovation: Critical-to-Value™ Matters to Succeed or Fail Fast

August 14, 2018 By Tim Bruemmer

You can’t plan for success or fail fast without knowing what matters. Organizations that seek to deliver innovation must understand their capabilities with respect to the required elements of a plan necessary to realize the full value of an innovation effort, as highlighted in a recent IOI Partners article. We call these required elements to […]

Filed Under: Innovation, Product Design & Development, Strategy & Business Development Tagged With: Commitment, Corporate Strategy, Delivering Innovation, Success

Healthcare Startups: How to Ensure a Successful Product Launch

July 17, 2018 By Richard Creager

Startup companies in particular have the critical task of ensuring their product launches are successful, because the alternative can mean that the company itself ultimately fails. The problem is that while many startups believe their new products will change the world, they fail to deliver. A successful launch hinges on creating a foundation for success […]

Filed Under: Innovation, Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Leadership, Portfolio Management, Success

Delivering Innovation: Assessing Your Organization’s Capability

June 26, 2018 By Scott Atkin

The ability for a business to sustain itself depends on the organization’s capability to continually deliver value to existing and new customers. The value proposition for a business depends on the type of business and how it serves its customers. A distribution business differentiates itself in ways other than a product-based business would. Regardless, an […]

Filed Under: Innovation, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Delivering Innovation, Discover Value, Success

Why Your Voice of the Customer Project Hasn’t Yielded Accurate Results

June 5, 2018 By Jai Murthy

Most technology entrepreneurs believe that their innovation has utility, is superior to competition and creates great value for potential customers. After all, they came up with the idea, likely toiled for years developing the concept and possibly even left lucrative corporate careers behind in order to productize (and hopefully monetize) their grand innovation. “Discovery is […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Discover Value, Measuring Performance, Success

Understanding the Pharmaceutical Industry Through the Lens of Jobs-to-be-Done

March 8, 2018 By Bill Glauser

When we buy a product or use a service, we essentially “hire” it to help us do a job. This is illustrated in the everyday consumer world by businesspeople hiring a milkshake in the morning to do the job of “providing a tidy way to satiate their hunger during long commutes” [1] or by people […]

Filed Under: Innovation, Market Development, Product Design & Development Tagged With: Corporate Strategy, Delivering Innovation, Success, Value Creation

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Recent Articles

  • Why Understanding Value Is Critical to Decision-Making
  • Developing More Meaningful Value Propositions
  • Delivering Innovation: Critical-to-Value™ Matters to Succeed or Fail Fast
  • Healthcare Startups: How to Ensure a Successful Product Launch
  • Delivering Innovation: Assessing Your Organization’s Capability

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