You can’t plan for success or fail fast without knowing what matters. Organizations that seek to deliver innovation must understand their capabilities with respect to the required elements of a plan necessary to realize the full value of an innovation effort, as highlighted in a recent IOI Partners article. We call these required elements to […]
Healthcare Startups: How to Ensure a Successful Product Launch
Startup companies in particular have the critical task of ensuring their product launches are successful, because the alternative can mean that the company itself ultimately fails. The problem is that while many startups believe their new products will change the world, they fail to deliver. A successful launch hinges on creating a foundation for success […]
Delivering Innovation: Assessing Your Organization’s Capability
The ability for a business to sustain itself depends on the organization’s capability to continually deliver value to existing and new customers. The value proposition for a business depends on the type of business and how it serves its customers. A distribution business differentiates itself in ways other than a product-based business would. Regardless, an […]
Why Your Voice of the Customer Project Hasn’t Yielded Accurate Results
Most technology entrepreneurs believe that their innovation has utility, is superior to competition and creates great value for potential customers. After all, they came up with the idea, likely toiled for years developing the concept and possibly even left lucrative corporate careers behind in order to productize (and hopefully monetize) their grand innovation. “Discovery is […]
Understanding the Pharmaceutical Industry Through the Lens of Jobs-to-be-Done
When we buy a product or use a service, we essentially “hire” it to help us do a job. This is illustrated in the everyday consumer world by businesspeople hiring a milkshake in the morning to do the job of “providing a tidy way to satiate their hunger during long commutes” [1] or by people […]
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