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Articles by Bill Glauser

Bill Glauser is a marketing strategist and business development executive with a successful record of identifying and driving adoption of innovative solutions within life science industry by gaining primal understanding of customer needs.

Full Bio | Articles by Bill

Understanding the Pharmaceutical Industry Through the Lens of Jobs-to-be-Done

March 8, 2018 By Bill Glauser

When we buy a product or use a service, we essentially “hire” it to help us do a job. This is illustrated in the everyday consumer world by businesspeople hiring a milkshake in the morning to do the job of “providing a tidy way to satiate their hunger during long commutes” [1] or by people […]

Filed Under: Innovation, Market Development, Product Design & Development Tagged With: Corporate Strategy, Delivering Innovation, Success, Value Creation

Finding Fundable Opportunities Inside Customer Problems: How to De-Risk Investor Pitches

February 7, 2018 By Bill Glauser

If you’re an early stage company – or introducing a new product from an established enterprise – you will invariably require a series of funding (through external or internal investment). And first and foremost, you’ll have to convince investors that you have a validated opportunity – which a recent IOI Partners article characterized as an […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Portfolio Management, Success, Value Creation

De-Risking Adoption of Innovations: Market Risk

December 5, 2017 By Bill Glauser

In the life sciences, the value of any asset under development (e.g., novel therapeutic, diagnostic, platform technology, or health analytics software) will be mainly a function of risk – because cash flows from successful products can be fairly well benchmarked for a given category [1]. As an investor, entrepreneur, or manager in a growth-stage venture, […]

Filed Under: Innovation, Market Development, Product Design & Development Tagged With: Corporate Strategy, Delivering Innovation, Measuring Performance, Success

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