A cornerstone concept for IOI Partners is value – creating, delivering, and capturing value. The Discovering Your Value Proposition (DYVP) Workshop uses proven canvas tools to help early stage companies identify value from multiple perspectives. As an engineering educator, value is a critical concept that is integrated into every aspect of teaching as our graduates […]
Understanding the Pharmaceutical Industry Through the Lens of Jobs-to-be-Done
When we buy a product or use a service, we essentially “hire” it to help us do a job. This is illustrated in the everyday consumer world by businesspeople hiring a milkshake in the morning to do the job of “providing a tidy way to satiate their hunger during long commutes” [1] or by people […]
Finding Fundable Opportunities Inside Customer Problems: How to De-Risk Investor Pitches
If you’re an early stage company – or introducing a new product from an established enterprise – you will invariably require a series of funding (through external or internal investment). And first and foremost, you’ll have to convince investors that you have a validated opportunity – which a recent IOI Partners article characterized as an […]
Market Analysis & Value Proposition: Is Your Hockey Stick Real?
Nearly all early stage business plans have some form of exponential or hockey stick shaped growth plan. Whether an early stage company or an established enterprise, how does an investor or company executive know whether that growth plan is outrageous hyperbole or representative of the opportunity and worthy of increased investment? There are two important […]
Find Value in the Forest, Not the Trees
Developing and delivering successful products and services is a monumental task requiring precise planning and execution plus an element of good fortune. Product managers and designers often focus on packing the new product full of the latest, best, and most desirable features only to have the product fall short of expectations in the marketplace. Market […]
- 1
- 2
- 3
- 4
- Next Page »