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Articles by Scott Atkin

Scott is a senior member of the IOI Partners leadership team.

Full Bio

Why Understanding Value Is Critical to Decision-Making

February 11, 2019 By Scott Atkin

The ability to successfully lead a team or an organization is heavily dependent on efficient and effective decision-making. In start-ups and smaller teams this success is often vested in a single individual. In larger and more complex organizations decision-making is often cascaded across multiple teams and individuals. When there is a single decision-maker, success is […]

Filed Under: Market Development, Mindset, Strategy & Business Development Tagged With: Clarity, Delivering Innovation, Discover Value, Success

Delivering Innovation: Assessing Your Organization’s Capability

June 26, 2018 By Scott Atkin

The ability for a business to sustain itself depends on the organization’s capability to continually deliver value to existing and new customers. The value proposition for a business depends on the type of business and how it serves its customers. A distribution business differentiates itself in ways other than a product-based business would. Regardless, an […]

Filed Under: Innovation, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Delivering Innovation, Discover Value, Success

Market Analysis & Value Proposition: Is Your Hockey Stick Real?

January 15, 2018 By Scott Atkin

Nearly all early stage business plans have some form of exponential or hockey stick shaped growth plan. Whether an early stage company or an established enterprise, how does an investor or company executive know whether that growth plan is outrageous hyperbole or representative of the opportunity and worthy of increased investment? There are two important […]

Filed Under: Market Development, Product Design & Development, Strategy & Business Development Tagged With: Corporate Strategy, Measuring Performance, Success, Value Creation

Monetizing Innovation: The Right Team Counts

December 20, 2016 By Scott Atkin

When starting a business or pursuing an innovation initiative, a critical component of success is having a great team.  In fact, this may be the single most important factor and by itself, often determines whether a given initiative will be successful.  Unfortunately, the evaluation of a team’s effectiveness is often done after an initiative is […]

Filed Under: Innovation, Leadership, Strategy & Business Development Tagged With: Delivering Innovation, Leadership, Organizational Competency, Success

Improving Innovation Effectiveness: Adopt an Investor’s Mentality

December 15, 2016 By Scott Atkin

Why do so many innovation initiatives fail to live up to expectations?  Were the expectations unreasonable or was it simply irrational exuberance?  In the world of early stage investing, every entrepreneur pitching a business plan has their version of the infamous hockey stick growth model.  In reality, hockey stick growth is as elusive as the […]

Filed Under: Innovation, Leadership, Mindset Tagged With: Corporate Strategy, Delivering Innovation, Leadership, Success

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Recent Articles

  • Why Understanding Value Is Critical to Decision-Making
  • Developing More Meaningful Value Propositions
  • Delivering Innovation: Critical-to-Value™ Matters to Succeed or Fail Fast
  • Healthcare Startups: How to Ensure a Successful Product Launch
  • Delivering Innovation: Assessing Your Organization’s Capability

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