When we buy a product or use a service, we essentially “hire” it to help us do a job. This is illustrated in the everyday consumer world by businesspeople hiring a milkshake in the morning to do the job of “providing a tidy way to satiate their hunger during long commutes” [1] or by people […]
De-Risking Adoption of Innovations: Market Risk
In the life sciences, the value of any asset under development (e.g., novel therapeutic, diagnostic, platform technology, or health analytics software) will be mainly a function of risk – because cash flows from successful products can be fairly well benchmarked for a given category [1]. As an investor, entrepreneur, or manager in a growth-stage venture, […]
Managing Market Development: Identifying Critical To Value for a New Product Introduction
Time is money. Wasted time is wasted money. It is critical for today’s Life Science and In-Vitro Diagnostics (IVD) companies to get to market fast and to differentiate themselves from the competition. The pace of innovation in these markets has accelerated and companies now more than ever have difficulty meeting market demands in a timely […]
Monetizing Innovation (Part 2): The Right Team Counts Even in a Large Organization
For entrepreneurial activities, those with experience investing their own money in a company know that the organization’s team matters, as discussed in a previous IOI Partners article. This is no less true when undertaking intrapreneurial activities to tackle innovation within a large organization. The focus here is on innovations requiring significantly new activities for the […]
Managing Risk to Maximize Innovation Success
Everyone would agree that innovation involves risk. Yet how often have you observed an entrepreneur who underestimates or fails to properly identify and communicate the risks for successfully developing and commercializing their innovations? It’s therefore not surprising that many startups fail. According to a Bureau of Labor Statistics report, more than 50 percent of small business startups […]
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